Sign In
 [New User? Sign Up]
Mobile Version

ASEAN K&I Manager - Coca-Cola Southeast Asia Services Co., Ltd

Coca-Cola Company

Job Code:
Apply on the Company Site
  • Save Ad
  • Email Friend
  • Print

Job Details

Job Title: ASEAN K&I Manager - Coca-Cola Southeast Asia Services Co., Ltd
Job Id: 41237
Location: Bangkok

The ASEAN Knowledge and Insights Manager is a senior Strategy and Insights role working closely with the Marketing and Commercial heads as well as the overall business unit head (General Manager for Thailand). It entails:
Playing a knowledge management role with the specific purpose of advising key decision makers so that they can make informed risk-assessed decisions.
leading the identification and prioritization of key consumer/shopper issues and opportunities that drive business growth
building alignment on resource deployment and investmentImplementing / elevating Coca-Cola Corporate insights practices as well as contribution to the development of the K&I function locally and regionally.
Finally it  also entails a hands-on approach to management and execution of Insights work

Key Markets to be covered: Thailand (80%), rest of ASEAN (20%)

Organizational Relationships:
1)      Reports to the Director , K&I , ASEAN ( Sparkling)
2)      Peer relationship to marketing manager, commercial managers and other K&I team members across the region. These are typically experienced personnel with between 10-15 years of experience in their domains.
3)      Manages direct reports : No
4)      Effective business partnering with:
the Marketing and Commercial team
Key multifunctional stakeholders including R&D, Finance , Supply Chain
Global and regional teams
External partners (advertising and media agencies, Research & Analytics Vendors  etc)

Key Duties/Responsibilities:

1. Help develop the medium to long term strategies to achieve business goals for the Region/ Business Unit
a. Develop where to play and how to win choices
b. Determine the type and frequency of Innovation and Business support models
2. Driving the growth strategy for the BU through unearthing of sharp, distinctive insights about the market, consumers/shoppers and customers and working with internal and external partners to help create and qualify new product/marketing/commercial ideas:
a. Lead market assessment work for different product categories.
b. Lead brainstorming sessions and idea labs in collaboration with internal and external partners
c. Lead development and testing of  propositions (including concepts, advertising, products, packaging etc)
d. Creating and Qualifying a pipeline of product and commercial initiatives

3. Deliver spend optimization insights:
a. Partner with analytics vendors and regional/global teams to deliver insights from marketing mix modelling work.
b. Work with the multifunctional teams ( Marketing, Commercial, Finance etc) to incorporate key optimization insights into the brand planning process

4. Business tracking: Continuously monitor business performance , market trends and suggest interventions as required

5. Support other key elements of the global/regional insight & planning agenda including but not limited to:
a. Strategic Vendor Management
b. Helping build capabilities within the Insights & Planning teams in Asia Pacific as well as the broader Marketing organization.

Required Qualifications:
10+ years of research experience in a Consumer Goods or a related industry. Proficient on technical knowledge and business application of research methodologies
Strong understanding of marketing and sales principles.
Broad understanding of ASEAN consumer trends.Leadership Skills ( envision and set direction on projects and execute with excellence) 
Collaboration and ability to work and deliver in multi-cultural , multifunctional teams
Continuously builds own and others capabilities
Self-motivated and Driven
Graduate Degree ( MBA preferred but not a must)

Additional Information
Travel up to 10%. Requirement to be fluent in English

Growth opportunities in the role:
Working with leading edge practitioners in marketing & brand management , commercial/sales and insights/analytics
Opportunity to work with personnel from diverse nationalities and backgrounds ( including personnel  with prior experiences from industry majors such as McKinsey, P&G, Unilever, L’Oreal, GSK…)
A culture of innovation and experimentation
A global company where career planning spans diverse roles and geographies

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitamin water and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at
Coca-Cola Southeast Asia Services Co., Ltd, an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in Thailand. 

Apply on the Company Site

Featured Employers