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Customer Marketing Manager

Coca-Cola Company

Chicago, IL
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Job Details

Job Title: Customer Marketing Manager
Job Id: 41260
Location: IL - Chicago

The National Customer Marketing Manager is responsible for the development, sell-in, execution and analysis of strategic marketing initiatives, aligned with TCCC and The McDonald’s Division (TMD) marketing strategy, to stimulate beverage consumption and reinforce brand equity of Coca-Cola brands.  Responsible for informing and influencing McDonald’s national strategy and local execution as it relates to beverages, based on consumer trends and industry insights.  National Customer Marketing Manager will develop, sell-in, and execute consumer communication for marketing programs leveraging the synergy of the McDonald’s and Coca-Cola brands. 
Function Related Activities/Key Responsibilities:
Lead development, sell-in, and execution of strategic  marketing initiatives, aligned with TMD marketing strategy, inclusive of coordination of beverage integration, execution and alignment for assigned national or local opportunities in order to maximize customer and system value
Serve as marketing generalist, stewarding consumer insights, industry trends, innovation , consumer initiatives and media leadership with organization
Lead value-based relationships between Coca-Cola and McDonald’s National and local Marketing organization and national or local agencies via resource identification / alignment, customer management and communication routines
Direct and execute consumer programs / activation projects, including tracking budget, supervising third parties and agencies, following timelines and managing team members in order to achieve outcomes as outlined for assigned responsibilities
Execute consumer and customer programs tied to global properties (e.g. Olympics, World Cup, etc) in order to fulfill brand and business objectives
Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions in order to provide actionable recommendation to audience
Prepare, steward, and influence assigned customer call points on a routine basis
Develop marketing materials (e.g., POS, sell-in materials, implementation manual, etc.) in order communicate promotions effectively.
Develop, execute and analyze local extensions of national program for McDonald’s in order to maximize customer and system value.
Develop and execute retail "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) in order to maximize short and long-term growth.
Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.
Education Requirements:  Bachelor’s Degree; Master’s Degree preferred. 
Related Work Experience:  5 Minimum of 10 years related experience in Marketing, Customer Management, Advertising Development, Promotion Development, and New Product Development.
Leadership Behaviors: 
Drive Innovation:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)

Collaborate with System and Stakeholders:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)

Act Like an Owner:  Deliver results, creating value for our brands, our System, our customers and key stakeholders

Inspire Others:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible

Develop Self and Others:  Develop self and support others’ development to achieve full potential

Growth Behaviors:
Growth Mindset:  Demonstrates Curiosity.  Welcomes failure as a learning opportunity.

Smart Risk:  Makes bold decisions/recommendations

Externally Focused:  Understands the upstream and downstream implications of his/her work.  Tracks and shares external trends, best practices, or ideas.

Performance Driven & Accountable:  Has high performance standards.  Outperforms her/his peers.

Fast/Agile:  Removes barriers to move faster.  Experiments and adapts.  Thrives under pressure and fast pace.

Empowered:  Brings solutions instead of problems.  Challenges the status quo.  Has the courage to take an unpopular stance.

Functional Skills:   
Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets.
Guide adherence to a cohesive brand communication plan to ensure continuity of cross-market brand communication and executional platforms by publishing brand toolkits for new brands (including brand architecture, positioning statement, operational marketing strategies, etc.).
Develop and execute merchandise "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) and region/ account plans in order to maximize short and long-term growth as well as channel penetration.
Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.
Write initiative brief/project plan so that all constituents have clear expectations in order to assure timely implementation of business plan/initiative.

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at Coca-Cola Beverages (Shanghai) Ltd. an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in China.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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