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Digital Manager

Coca-Cola Company


Location:
Casablanca
Date:
07/25/2017
2017-07-252017-08-24
Job Code:
39467
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Job Details

Job Title: Digital Manager
Job Id: 39467
Location: Casablanca
Description:

JOB SUMMARY

This position needs strong Digital Knowledge and Strategic Thinking to strengthen NAR’s marketing
capabilities, and great Project Management and Alignment skills to Steward the Social Interactive Center
(SIC) operations with NAR stakeholders:
Digital Brands Strategy: Be the I-Marketing expert within The Coca-Cola Company (TCCC), evaluating and proposing strategic courses of action, solutions on I-Marketing and defining best business models for TCCC.
Digital Brands Plan: Custodian of Digital Content creation and Partner with the local Marketing teams for the digital projects implementation as per NAR RAPID (Responsible/Approver/Producer/Input/Decision).
SIC Operations: Partner with the SIC Operations Manager to ensure the right implementation of the Target Operating Model & Ensuring the processes are properly implemented within the SIC organization and within TCCC stakeholders, while ensuring a full alignment and sharing of analysis & learnings.


KEY DUTIES/ RESPONSIBILITIES:
Input the Digital Brands Strategy: evaluating and proposing strategic courses of action, solutions on I-Marketing and defining best business models for TCCC / Ability to identify opportunities for growth and incremental opportunities with Digital, Creative & Media Agencies, and with IMC and Brand team.
Custodian of the Digital Projects & Content: to Manage I-marketing Projects at a regional level, Partner with the Creative Excellence (CE) for Digital Content creation and Support local teams for local projects / to handle I-Marketing routines across the region.
Supervising SIC Operations (monitoring/listening, responding/moderation, content, analysis, Community Management ) according to aligned strategy,system-wide social media objectives, predefined processes & KPIs / Ensure content optimization for Integrated Marketing Communication & Public Affairs Communication (PAC).
System Integration and Alignment Management: Ensure all the relevant internal stakeholders are periodically aligned, updated and integrated through reporting, meetings and alerts when / where required.
Sharing Analysis and Learnings with KO Stakeholders: Ensuring effective reporting for NAR brands, corporate reputation and issues related to the drivers and threats of reputation and share daily/weekly/monthly reports including action plans. Provide comprehensive social media buzz monitoring and intelligence reports timely, to stakeholders in TCCC system, on all brands and corporate reputation, by working closely with PAC, Knowledge & Insights and buzz monitoring agency.
Budget Management: Projecting, Managing and Controlling SIC operational budget (Manage directly the SIC spend of 1,4 million) / Influence the brands and corporate spend in the social media arena.
COMMUNICATION COMPLEXITIES:
Marketing: IMC, Regional and Local Brand Teams.
Business Unit: MENA Marketing team / MENA Digital Manager.
Global: Social Team and SIC teams.
Region Stakeholders: PAC, Regulatory Affairs, Commercial, Technical, IT.
Partners: Third Parties (Digital Agencies, SIC Service Providers, Creative Agencies, Media & Connections Agencies, Experiential Agencies…).
ANALYSIS:

Problems
Understanding of the moving Digital Landscape mainly the popular social networks – design, functionality, users to continually drive for optimal NAR social media usage.
Influence our Connections strategy and planning accordingly.
Ability to produce social community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
Work closely with KO Stakeholders (PAC, Regulatory Affairs, Legal, Technical functions…) to identify high-risk complaints, manage internal communications and report on the developments to the core team.
Define, continuously improve and report KPIs and processes.
Ensure that information is properly secured, managed and maintained and ensure protection of Company Assets.
Review detailed research materials, vendor product plans and industry trends for new / emerging technologies and benchmarks in order to identify the impact on current Corporate and Brand (and resultant SIC) business plans.
JUDGMENT AND DECISION MAKING:
Digital Agencies selection, I-Marketing projects development at Regional Level.
Integral I-Marketing strategy for TCCC brands across NAR, I-Marketing projects implementation at country level.
Directly involved in the Annual Business Planning process, especially in Platforms & Programs development stage.
INNOVATION:
Continuously look for innovative solutions and proactively guide Business as a trusted adviser towards improved processes and new technologies in social media.
Drive change management across the system to succeed in the social media environment.
SUPERVISORY RESPONSIBILITIES:
Hiring - Involved
Terminations - Involved
Coordination of work - Involved
Performance Reviews - Not Involved
Team Leadership - Not Involved
Indirect Supervision - Decision Maker
REQUIRED QUALIFICATION:
7 - 10 years of previous work experience are required.
University / Bachelor degree is the minimum education level required.
Social media/digital experience:
Strong background in Digital/Social Media platforms.
Knowledge of new social media trends: knowledge on emerging new approaches and trends in social media etc. Understanding of popular social networks – design, functionality, users / Understanding what’s possible on the various technology platforms and the ability to educate and integrate the needs of clients, creative & operational teams.
Experience in developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities and stakeholder relationships.
Adept in analysing reports and gleaning insights in order to provide value back to the business.
Experience establishing metrics, gleaning community insights, understanding opportunities and threats and reporting/recommending strategies that achieve marketing and corporate goals.
Able to demonstrate knowledge on key issues and trends among stakeholders and in the community to proactively it will respond reactively in the relevant manner.
Demonstrated ability to work with Marketing (IMC and Brand), PAC, Legal, etc. on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing.
Demonstrated ability to lead, partner and work within cross-functional teams to manage issues.
Background in operations and partnership/vendor management.
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Exceptional communication skills.
Excellent verbal, written, and presentation skills.
Experience in handling issues and incidents.
People Management experience.
DESIRED QUALIFICATION:
10 - 12 years of work experience.
Postgraduate/ Master Degree is desired education level.
Social media/digital experience:
Strong background in Digital/Social Media platforms.
Knowledge of new social media trends: knowledge on emerging new approaches and trends in social media etc. Understanding of popular social networks – design, functionality, users / Understanding what’s possible on the various technology platforms and the ability to educate and integrate the needs of clients, creative & operational teams.
Experience in developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities and stakeholder relationships.
Adept in analysing reports and gleaning insights in order to provide value back to the business.
Experience establishing metrics, gleaning community insights, understanding opportunities and threats and reporting/recommending strategies that achieve marketing and corporate goals.
Able to demonstrate knowledge on key issues and trends among stakeholders and in the community to proactively it will respond reactively in the relevant manner.
Demonstrated ability to work with Marketing (IMC and Brand), PAC, Legal, etc. on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing.
Demonstrated ability to lead, partner and work within cross-functional teams to manage issue.
Background in operations and partnership/vendor management.
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Exceptional communication skills.
Excellent verbal, written, and presentation skills.
Experience in handling issues and incidents.
People Management experience.




At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.




 
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