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Director Emerging Analytics

Coca-Cola Company

Atlanta, GA
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Job Details

Job Title: Director Emerging Analytics
Job Id: 41388
Location: GA - Atlanta

The purpose of the Global Marketing Science, Analytics and Productivity team is to identify predictable, sustainable business results through analytics, and to ensure that they are activated driving growth in every business that we operate.
The future is going to evolve fast, around multivariate testing, disparate data integration and automated analytics and processes. Analytics are going to look a lot different to the manual version we are used to today, and the way we think about fully funded media and our approaches to achieve and activate this must evolve. Staying ahead of this will be absolutely critical to the long term success of The Coca-Cola Company. 
The Director Emerging Analytics is responsible for identifying these opportunities and setting out an approach to test and learn about them and how they can be applied to our business. In addition they will be responsible for driving the transformation agenda for our existing analytic methodologies, identifying new approaches to drive efficiency which will include automation and process improvements, as well as incorporating new tools and techniques.
This position will look for external partners to help us develop and deploy our transformation agenda and will work in conjunction with BU and K&I leaders to gain alignment, prioritization, and to ensure the delivery of financial results and team development as the solutions are implemented.  It requires a confident and persuasive leader with a successful track record developing and implementing project plans, building relationships with and influencing senior leaders and partners.
Function Related Activities/Key Responsibilities (Top 5-8 core responsibilities)
Develop the transformation agenda for our tools of the future – identify new analytic approaches and update our existing ones to includeBuild Enhanced Consumer Learning by leveraging Digital, Social, Behavioral and Public data
Develop Precision Targeting and Marketing tools and approaches for TCCC
Build TCCC holistic performance drivers capability (agile measurement and action)

Drive Thought Leadership about new approaches internally, influencing senior leadership to adopt the transformation agenda and BU partners to activate it.
Create a roadmap and an ambitious pilot program to bring this new thinking and techniques against real business problems with methodologies that unlock significant growth for TCCC. Ensure pilots are closely monitored and fail fast or move to scaling.
Work with the center and BU to fund and deploy these pilots and to scale the successful ones into Core Capabilities and ensure they align to business processes
Drive delivery of the transformation working closely with partners in S&I, IT and the BU 
Education Requirements: 
Bachelor’s Degree Required: Preference for Advanced degree in a science (pure or applied), econometrics, maths or statistics
Related Work Experience: 
10+ years of work experience in advanced analytics, decision or data science or relevant related field.
Proven ability to work effectively with all levels of business team management. Excellent written, analytical and communication skills.
Significant experience in managing various vendors (eg Nielsen, I4I, Fractal, Kantar, Analytic Edge, BAYES); understanding their methodologies and applying their outputs to tailor advanced analytics projects ensuring that we get the maximum benefit from our investment in this area.
Highly analytical, confident and persuasive leader with a successful track record in building cross functional / geographical boundary relationships using analytics to influence Senior Leaders in developing and implementing both tactical and strategic plans.
Proven track record of effectively leading and developing both direct reports and other key TCCC employees in local markets. (NB this role does not have any direct reports)
Demonstrated the ability to build and deliver project/transformation plans across a matrixed organization
Proven change agent who is not just willing but pro-actively seeks to positively change business results by acting and thinking differently and constantly keeping up to date with industry leaders and trends

Leadership Behaviors: 
Drive Innovation:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
Collaborate with System and Stakeholders:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
Act Like an Owner:  Deliver results, creating value for our brands, our System, our customers and key stakeholders
Inspire Others:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Develop Self and Others:  Develop self and support others’ development to achieve full potential 
Growth Behaviors:
Growth Mindset:  Demonstrates Curiosity.  Welcomes failure as a learning opportunity.
Smart Risk:  Makes bold decisions/recommendations
Externally Focused:  Understands the upstream and downstream implications of his/her work.  Tracks and shares external trends, best practices, or ideas.
Performance Driven & Accountable:  Has high performance standards.  Outperforms her/his peers.
Fast/Agile:  Removes barriers to move faster.  Experiments and adapts.  Thrives under pressure and fast pace.
Empowered:  Brings solutions instead of problems.  Challenges the status quo.  Has the courage to take an unpopular stance. 
Functional Skills:  
Confident and persuasive leader with a successful track record developing and implementing transformation plans, building relationships with and influencing senior leaders.
Ability to create behavior change within teams and build a culture of local accountability (see an opportunity, own it, execute it).
Strong communication skills.
Self-starter, able to work with ambiguity and still drive business results.
Strong knowledge of applied statistics such as regression, segmentation, clustering etc.
Proficiency in one or more of the following languages – SQL, R, Python, SAS, SPSS etc.
Excellent understanding of machine learning algorithms like K-means, Random forests, Decision trees, Recommendation engine, boosting, bagging etc.
Experience building predictive modeling, data mining and statistical analysis. 

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at Coca-Cola Beverages (Shanghai) Ltd. an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in China.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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