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Principal, Marketing Analytics Engine


El Segundo, CA
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Job Details

Company AT&T

Job Title Principal, Marketing Analytics Engine

Jobid att4-4876811

Location: El Segundo, CA, 90245, USA

Description Do you have a passion for digging for answers in data, solving problems that nobody else can solve, segmentation and statistical methods? How about using advanced skills in trend analysis, root cause analysis, other data analysis techniques to leverage data from internal and external sources to explain or predict behavior, solve a variety of business problems, and monetize products for sale?

AT&T Entertainment group is looking for a talented, highly motivated individual with a strong quantitative orientation, a broad knowledge of math, statistics and business, hands-on data analysis skills and exceptional strategic thinking to join our Analytics organization.

Candidates will build, expand, and maintain the Marketing Analytics Engine data environment. You should have expert experience in data profiling, database administration, scripting languages & ETL. Candidate will use Big Data technologies and expansive datasets of customer attributes including billing/device/usage, network, contacts to CARE/COR/Online, and survey data.

**Initiatives Candidate will work on:**

+ Supporting the Marketing Analytics Engine environment and data, evolving the frequency of refreshes to near-real-time data availability

+ Automation and streamlining of ETL for recurring loads

+ Auditing of data and basic reporting to ensure the accuracy of the data used for analysis

+ Implementation of new data sources to enhance the capabilities of the team

+ Exploration, evaluation, and delivery of new technologies, techniques, and tools to advance the capabilities of the team

+ Creation of datasets and facilitation of presentation to clients through data visualization tools

+ New visualization techniques to push data insights further into the business and marketing organization

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